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Why guest on the hollischapmanshow?

I Let the person we are interviewing do the talking During the interviews I’ve done, the only prolonged talking I do comes in two stages – a brief introduction of who I am interviewing at the start, and sometimes a recap and simplification of a point made during the call by the person I interviewed,

if I believe the point is important or needs clarification (often I do this for my own benefit too to make sure I understand what is being said).

The rest of the call should be all about the person on the hollischapmanshow that i am interviewing. They do the talking and your audience is there to learn from them. You are simply a facilitator, who is there to extract the best information you can with the right questions and responses.

I am very  interested in who i am interviewing  I extract the story behind the person being interviewed. I focus a lot on the personal history, the anecdotes and time-line that led to the person becoming who they are.

In fact in almost every interview I’ve done, a good chunk of the early part of the call is all about diving into a play-by-play recount of who the person is, where they were born, what did they study, how did they get into what they are doing today, etc.

If you need prepared questions to help prompt you, that’s fine, and I definitely recommend this if you haven’t developed the skill of thinking off the top of your head and feeding off responses from other people.

Being able to guide a conversation to the most important elements is critical, so this will take practice, however if you really do care about learning from this person, you can treat the interview like a conversation you might have sitting with them face to face at a cafe.

Learn how to deal with different personality types Every person is different, hence every interview is different. Some people like to talk. Some people are shy and some are simply not the best speakers, yet if you dig around they have a great story to tell.

The easiest interviews I’ve done are by people who have interesting personalities, are good story tellers, but are not overly prepared for the interview.

There’s nothing worse than an interview that is devoid of emotion because the person has told the exact same story over and over again as if reading from a script.

You won’t really know what type of person you are about to interview until you speak to them, which doesn’t give you time to prepare – you have to deal with whatever mood and style you are dealing with. I’ve done interviews with people who clearly started off not in the best mood to talk.

Although tough at first, my secret has relied on one thing to get people talking – ask personal questions. Everyone’s favorite subject is themselves, and while it may not work immediately, in every situation I’ve been in during an interview, once I hit the nerve regarding an aspect of their life or personality they are proud of, or are passionate about, they will open up and start telling great stories.

Sometimes it takes some probing, but if you keep asking things like “how did you do that?” or “where did you learn to do that?” or “how did it feel when you did this?”, you will eventually warm them up enough to start giving you their best stuff, provided you come across as genuinely interested. 

Become your audience This is absolutely critical. When interviewing an expert, and you want to produce an interview that really teaches unique insights into the subject the expert knows about, you need to enter the mindset of your audience.

This is a lot like becoming your customer when defining your niche. If you have a clear understanding of the problems, language style and background of the person listening to the interview, then you will have a clear picture regarding what questions to ask.

This is particularly important when dealing with beginners because you often need to ask the person you are interviewing to clarify how to do things down to a granular level, as they will otherwise gloss over the details. When in doubt, ask the expert to break it down into step-by-step procedures.

Focus on tangibles whenever possible The best interviews I have done have been very specific as teaching tools regarding how to do something. Often the best stories come from really tangible case studies, where all I need to do as an interviewer is ask the person to explain how she or he did what they are famous for doing.

If you combine a great case study, told as a story, with lots of tangible, real-world examples, presented as steps your audience can replicate, then you have the ingredients for a truly awesome interview.Also become a good listener.


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